This report reviews the climate-related claims and net zero plans of the major players in Australia’s fuel industry. By assessing the decarbonisation claims, its aim is to drive better understanding of climate claims and unpack some common claims to give consumers an informed choice as to the climate-related impacts of the products they choose and the companies they invest in. 

Climate claims, net zero plans and associated advertising which are misleading have the potential to delay action on climate change as consumers are unaware of the true environmental impacts of products. Australia’s regulatory bodies are increasingly focused on corporate greenwashing to ensure consumers are afforded an informed choice and promote fair and transparent markets.